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Check out the reccommended technologies for marking, labeling and packaging in cosmetics industry

Coding and marking, labelling, packaging

The production of beauty and personal care products in Bulgaria is a highly competitive industry with more than 100 years of history. Most of these products are well positioned on the market in our country, but their market abroad is growing. Product development in the sector is highly innovative and as a result the packaging substrates used are varied – resulting in a mix of types of packaging ranging from cartons and glass to plastic containers and pouches. In this highly competitive market, manufacturers are also looking for ways to differentiate their products through innovative, eco- friendly and attractive packaging that stands out and attracts the attention of consumers. With so many different pack formats and materials, finding the best and most appropriate coding solution can be a challenge.
Cosmetic, toiletry and perfumery products are subject to European laws and require certain information to be printed or labelled on packaging. While much of the information required for personal care products, such as ingredients, will be pre-printed there is still the need for variable information. Lot codes and batch numbers help deliver effective traceability, often required by retailers and an important part of Good Manufacturing Practice (GMP). Some products may need a ‘period after opening’ or Best Before Date to show how long they may be safely kept. Careful selection of the right equipment can make an important contribution to maximising production, ensuring that the finished code meets all in-line requirements while also complementing the packaging it appears on. Here at Betelgeus, we offer solutions that will help you get the perfect label for any product, carton or pallet, while providing flexibility and efficiency, reducing costs and optimizing processes. For coding on primary packaging, we offer a number of different technologies, each with its own particular strengths depending on the application. Most commonly used method remains the inkjet printing. Linx 8900 CIJ printers can print onto almost any substrate and are available with a choice of inks – including a variety of colours – to ensure excellent quality and legibility on many different pack types. Another increasingly preferred method is laser marking. The laser is an environmentally friendly marking solution as it does not use consumables. Linx Laser coders deliver precise and high-quality permanent codes and graphics, including machine readable codes such as QR and Data Matrix, on a wide range of substrates. They are especially suitable for high speed, high volume 24/7 lines. Laser marking also acts as a deterrent by producing high-quality, permanent marks which cannot be easily removed without damaging the product’s surface. Laser marking allows cosmetic manufacturers to better track and trace the movement of their brands, helping ensure product authenticity and controlled distribution. For slower production lines or where production is not 24/7, we recommend Linx TIJ models designed to deliver superb print quality on both primary and secondary packaging. And for printing on flexible packaging, LINX thermal transfer overprinters are extremely suitable. For marking secondary packaging (cartons, boxes) we recommend ALE piezo inkjet printers. This technology is a popular alternative to labels or pre-printed packaging.
However, in addition to coding, labeling is another important process in the production of cosmetic products. For primary, secondary packaging and pallets, we offer a variety of labeling solutions, including industrial label printers, applicators, print and apply systems, labeling machines.
We also provide solutions for complete automation of the packaging process.
To find the most suitable solution for your specific needs, our experts will be happy to advise you.

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