new corporate identity and logo

Betelgeus Ltd is one of the leading companies in the field of coding, marking, labeling, packaging and product tracing. We are proud to unveil our new logo and corporate identity. For our company, this is an exciting change that embodies the constant desire to adapt to the fast-changing environment. The new look is part of the brand development and marks the beginning of future large-scale development plans.

"The mission of the company has always been to make its customers more successful by improving their competitive advantages and working environment. For 26 years of successfully implemented over 1000 projects in various fields and industries, we know very well what direction a company must take to be successful,” says Mr. Stanimir Staykov, Managing Director of Betelgeus. "This change reflects our commitment and efforts to continue to develop as a company that meets the clients’ needs and focuses on timely professional response and new technologies."

The graphic element of the new logo relies on a combination of symbolism and a modern transformation of the existing one. The goal of the new identity is to underscore the style and visual appeal of the company. The corporate colours are saved.  The strong reputation and long-lasting relationships will be the basis of faster imposition of the new corporate identity.